Ciera Rogers - Fashion Designer & Founder of BABES | The Outsider Advantage
Description
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➡️ About The Guest
Ciera Rogers is the visionary founder and CEO of Babes, a groundbreaking fashion brand that celebrates and empowers women of all shapes and sizes. Launched in 2013, Babes was born out of Ciera’s frustration with the lack of stylish, figure-hugging clothing for curvy women. Today, her brand is a beacon of body positivity and inclusivity, offering chic and comfortable designs that have garnered a loyal following, including high-profile celebrities like Kim and Khloe Kardashian.
Under Ciera’s leadership, Babes continues to push the boundaries of fashion, promoting self-love and confidence for women everywhere. Her innovative approach and dedication to her craft have made her a prominent figure in the fashion industry, recognized by media outlets such as Vogue Italia, Galore, and Black Enterprise.
➡️ Show Links
https://www.instagram.com/cierarogers/
https://twitter.com/iamcierarogers/
https://www.linkedin.com/in/ciera-rogers-a2241225/
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➡️ Talking Points
00:00 - Intro
01:49 - What’s an ‘Outsider’?
04:19 - Ciera’s Journey
06:37 - Embracing Entrepreneurship After Failures
13:06 - Birth of ‘BABES’
13:55 - Dangers of Overthinking
15:18 - Quit or Persist?
17:08 - Starting in a Competitive Market
19:53 - Instagram Business in 2024
23:12 - Capturing Attention
24:18 - Selling Confidence
25:22 - Attention-Grabbing Tips
28:35 - Professional Trauma
30:43 - Sponsor: My First Million Podcast
31:40 - Outsider Advantage
32:28 - Niche Domination
43:33 - Toxic Business Practices & Imposter Syndrome
48:21 - Managing Fight or Flight Responses
50:14 - Personal Branding & Book Plans
51:44 - Purpose of Ciera’s Book
56:21 - Connect with Ciera
56:29 - Advice to Younger Self
58:04 - Wisdom for Overcoming Adversity
59:00 - Defining Success
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United States
